The Paradox of Gender Neutrality

LOUD WHISPERS

The Paradox of Gender Neutrality

A hot take on the implications of One-Size-Fits-All-Approach.

While gender-neutral brands may have recently gained popularity and traction in the West, we see a diverging trend here in the East.

In fact, here we see the rise of beauty brands targeting gender specific audience- in particular males. This divergence in directions piques our curiosity and we find ourselves here, delving into this splitting trend of Gender-Neutral vs. Gender-Specific question.

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Gender-Neutral

While gender-neutral beauty products and brands are on the rise, and understandably so in today's context where we strive to eliminate gender divide. By removing the labels associated with gender, it aims to break down traditional gender stereotypes, promoting inclusivity and empowering personal expression.

And while the intention behind gender-neutral products is very commendable, it is essential to consider the potential trade-offs. While it promotes a very great cause, we may have overlooked the unique needs of different genders. Men and women are down to the chromosomes- different. We have different skin types, textures, and hair growth patterns. Gender neutral products while attempting to accommodate and include everyone, may not provide the specialized formulations required to address these unique concerns effectively. By neglecting these specific needs, the overall efficacy of products is likely to be compromised.

Difference between men's and women's skin

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Gender-Specific

Across the globe, in South Korea- we see the rise of gender-specific brands in particular in the arena of Men's Grooming. With skincare growing into a cornerstore of daily self-care routines for men, challenging the outdated narration that beauty routines are reserved for the vain and feminine. Men in South Korea have embraced the idea of investing in skin grooming, opening up a thriving market for gender-specific products that cater specifically to their unique needs and concerns.

This cultural shift has not redefined the definition of masculinity but also provided an updated narration to the evolving landscape of beauty and social norms.

South Korean brands like Laneige Homme and Be Ready have been at the forefront- offering a wide range of grooming products specifically formulated to address the unique needs and concerns of men's skin.

Delicate Balance

The debate around gender-neutral products, whether in fashion or beauty has always been and still is a complex one. While we aim to create a more inclusive and diverse beauty industry, we should not overlook the underlying, inherent trade-offs. Let’s find that delicate balance where we embrace individuality while also recognizing and catering to the unique, inherent difference between genders. to eliminate gender divide.

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LOUD WHISPERS

JUN
23