BEHIND CTKCLIP
K-Beauty and OTC Innovation
CTKCLIP at MakeUp in New York
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InquiryK-Beauty and OTC Innovation
On September 18th and 19th,
The beauty and cosmetics world gathered at one of the industry’s most iconic events, MakeUp in New York 2024, held at the bustling Javits Center. This event brought together a vibrant community of professionals, visionaries, and enthusiasts from across the globe.
For CTKCLIP, this year’s exhibition was particularly special for three key reasons:
We launched our new OTC (Over-The-Counter) Service and introduced several innovative products. Our CEO, Cheeho Choi, took the stage in an exciting panel to discuss the explosive growth of K-Beauty. The overwhelming response from potential customers following the panel has set a promising tone for future collaborations!
LAUNCHING OTC SERVICE
Yes, it’s official! CTKCLIP proudly introduced our new OTC service at MakeUp in New York, allowing brands to craft safe and effective OTC products while adhering to the strictest regulatory standards. From sunscreens to acne treatments and skin protectants, our service empowers you to create custom formulations with precision. The response was phenomenal, as visitors were eager to learn more about this game-changing addition to our platform.
CEO CHEEHO CHOI ON THE RISE OF K-BEAUTY
During the event, our CEO, Cheeho Choi, delivered an insightful talk on the rapid growth of K-Beauty and the reasons behind its global appeal. He highlighted the innovative formulations, cutting-edge technology, and the cultural significance that continue to drive worldwide interest in Korean cosmetics.
GROWING INTEREST FROM POTENTIAL CUSTOMERS
After the panel, we were thrilled to meet numerous potential partners and customers eager to learn about our OTC services and the exclusive collections we offer, such as DermaBright, Apothe:Kare, and Forever Young. The interest was immense, with many attendees seeking more information about how to bring their own beauty products to life through CTKCLIP’s offerings.
BEAUTY WISHES WALL : WHAT’S YOUR BEAUTY DREAM
One of the most touching aspects of our booth was the "Beauty Wish" wall, where attendees shared their personal beauty dreams. We were deeply moved by heartfelt notes like “I want to create my own beauty brand” and “I want to help people feel beautiful.” These messages highlighted the different touchpoints between brand creation and the emotional connection to beauty. This interactive moment provided powerful motivation for us to understand why our presence matters and how we can get even closer to our customers, connecting with the inspiring individuals shaping the future of beauty.
THANK YOU FOR JOINING US!
We are incredibly grateful to everyone who visited us at MakeUp in New York 2024 and made it such a memorable event. We look forward to seeing you all again at the next MakeUp exhibition in Los Angeles on February 12 and 13, 2025! Stay tuned for more exciting updates from CTKCLIP.
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