FREEZE THE MOMENT

Your makeup look, frozen at perfection.

As summer melts into fall and leaves turn amber, everything changes, except your look. Freeze your flawless makeup in place with long-lasting wear that won’t melt away.

 The #1 beauty demand worldwide: Staying power. 

 From humidity and sweat to mask-wearing days and scorching heat.
Since COVID, consumers have craved makeup that won’t smudge or melt away. Today, long-lasting wear is no longer optional—it’s a beauty essential.

 Kbeauty’s Take. 지속력 / [ji/suk/ryeok] / long-lasting

 In Korea, long-lasting means prevention. It’s simple: lock it down before it breaks down.

# WATER BOMB MAKEUP  54.4M A K-pop star went viral after her MUA drenched her in fixing spray before a Waterbomb festival stage. Unstoppable through heat and water, all thanks to a fixing spray.

 READY, SET, FREEZE!

 Like a moment frozen in time, your look stays flawless. Three essentials that move with you, keeping makeup fresh from dawn to after dark.

READY,

“Like a hydrating magnet.”

Like a magnet, it grips and holds makeup in place.

Like your first line of defense, it hydrates, preps, and protects skin for the hours ahead.

*AI-generated image for reference. Actual product and results may vary.

Grip Hydrating Primer FLMUFA0373-GE HYDRATE AND GRIP. This hybrid blends high-polymer technology with Trehalose to lock in hydration, leaving your base fresh, intact, and never tacky.

TIP! FIND YOUR PERFECT LONG LASTING PAIR

Zero Feel Foundation(FLMUFA0354-LQ) : Primer softens the matte finish for fresh comfort.

Natural Skin Tint(FLMUFA0325-CR) : Primer locks in glow, keeping radiance longer.

My Skin But Better Foundation(FLMUFA0208-LQ) : Primer adds smooth hydration for all-day wear.

✨ With its subtle hydration, this primer elevates matte, hard-to-apply, or low-radiance bases — for flawless skin, your way, all day.

SET,

“Keep oil and shine at bay.”

Banana-colored powder corrects yellow or uneven tones while controlling shine.

The result? A soft, blurred finish that lasts all day.

*AI-generated image for reference. Actual product and results may vary.

Tone Correcting Loose Powder FLMUFA0375-LP CONTROL AND BLUR. This soft, weightless powder keeps shine and oil at bay with minimal fallout. Pair it with a fixing spray to take texture into soft-blur territory.

TIP! WHERE TO APPLY TONE-CORRECTING POWDER

*AI-generated image for reference. Actual product and results may vary.

FREEZE!

“Melt it and lock it into place.”

Layer over powder to melt into skin, blurring texture for a flawless finish.

Or spritz anytime for instant zen.

*AI-generated image for reference. Actual product and results may vary.

ALL DAY COMFORT FIXER FLMUFA0362-LQ CALM AND MELT. With Centella Asiatica to soothe, this spray does double duty: it also melts setting powder for a long lasting filter-skinfinish.

TIP: SPRAY TO MELT POWDER IN FOR A SEAMLESS BLUR

Freeze the moment.

Keep your makeup intact for hours without touch-ups. Make these products part of your routine and experience a fresh, lasting look all day.