RU:TINA

de Homme

Being together with every routine of yours

We'll help you create your skincare routine, whether you're a first-timer or a fussbudget,
so you can create your most perfect RUTINA.
A brand that will be a part of all your life care routines. Let’s start!

6 LEADING BEAUTY INDUSTRY TRENDS FOR 2024 & 2025 (LINKED IN)

Redefining Masculinity

Gender norms are changing as traditional views on masculinity evolve,
with greater acceptance of diverse expressions of self-care and increased media representation of men embracing grooming routines.
This shift reflects a broader cultural move towards more fluid and inclusive definitions of identity and self-respect.

6 LEADING BEAUTY INDUSTRY TRENDS FOR 2024 & 2025 (LINKED IN)

MEN DELVING INTO GROOMING

We can see that the majority of male users have their own skincare routine,
and we can also see that the importance of skincare is highly recognized by younger users,
especially in the 18-34 age group.

CLAY FOAMING CLEANSER

Start with RUTINA’s cleansing foam, leaving your face feeling purified and revitalized.

Powered by charcoal, clay, and more, it effectively absorbs dirt and sebum from pores,

while the rich, dense lather delivers a complete, satisfying cleanse.

DAY & NIGHT DUAL ALL IN ONE CARE

Two lightweight, moisturizing all-in-one essentials for your day and night routines.

For daytime, the Sun Lotion with SPF combines skincare and sun protection in one easy step.

At night, the Derma Serum delivers a complete skincare experience,

helping to restore and strengthen your skin’s barrier.

CERA LIP BALM

A must-have lip balm for dry days.

Repair and nourish dry, cracked lips for a smooth, hydrated pout.

Keeping your lips moisturized and cared for adds a polished, refined touch to your look.

The compact size ensures you can maintain your dapper style on the go.

Moisturized, comfortable, and never shiny.

GROOM & TAME BEARD OIL

Rich, nourishing care oils for fuller, more defined beards and hair.

Soften and nourish facial hair for a more refined, dapper appearance.

Just warm a small amount of oil in your palms and work it through unruly facial hair in need of care,

helping you achieve the look you desire.

Skincare doesn't have to be complicated anymore,

with simple yet effective products for an understated, masculine, and dapper daytime routine.

Find your own style and routine that's trendy, sophisticated, and on-trend.