EXPERTS TALK
More than packaging, a real piece of Art!
Exploring the Vibrant World of MOJO Product Design
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More than packaging, a real piece of Art!
Exploring the Vibrant World of MOJO Product Design
It was important for CTKCLIP to find a trustworthy partner that aligns perfectly with the vision of advancing the best brand identity through visual packaging, thereby making them unique.
What’s MOJO Product Design background?
MOJO Product Design was founded by Jeff Joss in 2015. Having already established himself as a successful product designer, Jeff saw the opportunity to create a studio that was essentially an incubator for the creative process, by taking a design-thinking approach to deliver innovative, out of the box concepts. In 2020 MOJO teamed up with Alison Goudreault of the New York Branding agency I See Ideas, this expanded MOJO’s design offering to a brand integrated story-telling experience across all brand touch points. Today, Mojo comprises award-winning product and brand designers, engineers, and production experts delivering unique and disruptive design solutions to its clients in the categories of Consumer Electronics, Pharmaceuticals, Housewares, Personal Care, and Beauty.
Ahead, the founders of MOJO Product Design share key aspects of their vision!
What's your Philosophy/Approach?
Consumer-centric. We always place the needs and desires of the consumer as the first priority when communicating through design.
Cross-category knowledge. The spark of an idea can come from unexpected places, it's being curious about different aspects of how the world works that can inform new ways of thinking.
Innovation Sprints. All ideas are welcome, an open space to explore and try is how we find great solutions!
Grounded in Production. Our team has an intimate understanding of product production, which ensures that our design innovations can be efficiently industrialized.
The work that we most enjoy and are proud of, it is when we have strong long-standing client relationships. Work that comes out of a process of really getting to understand and know each other, building trust, it shows through in the product.
A good example is working with LaPrairie, the trust from delivering on quality over the years has allowed us to push the boundaries of packaging and the meaning of Luxury.
Another noted design was for Oera skincare, at first glance the forms might seem simple, but the nuance is in the details, there is a poetry in the function.
Actiiv Hair is another exciting collaboration, we were able to bring to life the forging of science and quiet minimal luxury. From how the shape fits to the hand and it opens with a simple flick of the thumb, to branding details of embossing the icon, and PCR resins in a soft earthy palette, the design brings the brand to life.
This partnership between MOJO and CTK represents a transformative synergy, merging innovative packaging and formula creation to deliver disruptive turnkey products, all customized through a uniquely visionary approach.
We hope that our collaboration serves as an inspiring model for the future of the beauty industry — a future where creativity, sustainability, and innovation converge to shape a more consumer-centric world of cosmetics.
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CTKCLIP with Love
EXPERTS TALK
26
JAN
24
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14 NOV 2024
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07 NOV 2024
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23 OCT 2024
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07 OCT 2024
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07 OCT 2024
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